-

Digital strategy planning
• Market and competitor analysis
• Audience and buyer persona definition
• Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
• Choosing the right digital channels (social media, SEO, ads, etc.)
• Content strategy and messaging
• Budget planning and resource allocation
• Marketing funnel and customer journey mapping
• KPI (Key Performance Indicators) setup for tracking success
-

Target audience and competitor analysis
• Defining your target audience (demographics, interests, behaviors)
• Creating buyer personas
• Analyzing customer needs, pain points, and online behavior
• Identifying key competitors in your industry
• Studying competitor strategies (content, ads, social media, SEO)
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market trends and insights
• Actionable recommendations to position your brand effectively
-

Social media management (Facebook, Instagram, LinkedIn, etc.)
• Content planning and creation (posts, stories, reels)
• Professional graphics and engaging copywriting
• Scheduling and publishing content
• Community management (replying to comments and messages)
• Follower growth and engagement strategies
• Monthly analytics and performance reports
• Hashtag strategy and trend monitoring
• Collaboration with influencers (optional)
-

Content creation (text, graphics, video)
• Copywriting for posts, blogs, ads, and websites
• Graphic design for social media, ads, and branding
• Short-form videos (Reels, TikToks, Stories)
• Long-form video content (YouTube, tutorials, interviews)
• Visual storytelling and brand consistency
• Content tailored to each platform (Instagram, LinkedIn, etc.)
• Content calendar planning and organization
• Creative direction and strategy support
-

Paid advertising (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads)
• Strategy and campaign planning
• Platform selection (Google Ads, Meta Ads, TikTok, LinkedIn, YouTube)
• Audience targeting and segmentation
• Ad copywriting and creative design (images, videos)
• Campaign setup and management
• A/B testing and optimization
• Budget management and bid strategies
• Performance tracking and detailed reports
• Retargeting and lookalike audience campaigns
-

SEO (Search Engine Optimization)
• SEO audit (technical and content analysis)
• Keyword research and strategy
• On-page optimization (titles, meta descriptions, headers, URLs, internal links)
• Content creation optimized for SEO (blogs, landing pages)
• Image optimization and alt text setup
• Technical SEO (site speed, mobile-friendliness, indexing)
• Link building and off-page SEO strategies
• Local SEO (Google Business Profile, local directories)
• Monthly performance tracking and reporting
-

Website development and optimization
• Custom website design (mobile-first & responsive)
• Development of showcase websites, blogs, or e-commerce stores
• Fast loading speed and technical optimization
• SEO-friendly structure and setup
• Integration with tools (Google Analytics, Facebook Pixel, CRM, etc.)
• Clear navigation and user experience (UX) design
• Conversion-focused landing pages
• Basic copywriting and visual content support
• Regular maintenance and updates (optional)
-

Email marketing and automation
• Email marketing strategy and planning
• Newsletter design and copywriting
• List segmentation and audience targeting
• Automated workflows (welcome series, abandoned cart, follow-ups, etc.)
• Integration with tools like Mailchimp, ActiveCampaign, Klaviyo, etc.
• A/B testing for subject lines, content, and timing
• Performance tracking (open rates, clicks, conversions)
• GDPR-compliant practices and list management
-

Google Analytics and performance tracking
• Google Analytics setupnd configuration (GA4)
• Google Tag Manager integration
• Custom event and goal tracking (conversions, clicks, scrolls, etc.)
• Dashboard creation (Google Looker Studio or similar)
• Traffic analysis (channels, behavior, devices, locations)
• Campaign performance monitoring (ads, email, social, SEO)
• Monthly or on-demand performance reports
• Insights and recommendations for optimization
-

Landing page creation
• Custom design aligned with your brand identity
• Clear structure with persuasive copywriting and call-to-actions (CTAs)
• Mobile-responsive and fast-loading layout
• SEO-friendly setup
• Integration with forms, CRM, and email marketing tools
• A/B testing for layouts, headlines, and CTAs
• Analytics and conversion tracking
• Optimized for lead generation, product promotion, or event registration
-

Copywriting and storytelling
• Website copy and landing pages
• Blog posts and articles
• Social media captions and ads
• Email newsletters and sequences
• Brand storytelling and messaging development
• SEO-friendly writing to boost search rankings
• Tailored tone and style based on your brand voice
• Editing and proofreading for clarity and impact
-

Branding (logo, brand identity, visual content)
• Logo design and visual identity creation
• Brand color palette and typography selection
• Creation of brand guidelines and style guides
• Messaging and tone of voice development
• Design of marketing materials (business cards, brochures, social media templates)
• Consistent branding across all digital and offline channels
• Brand positioning and differentiation strategy
• Rebranding services for existing businesses
-

Influencer marketing
• Identifying and selecting relevant influencers for your brand
• Campaign planning and goal setting
• Negotiating partnerships and contracts
• Coordinating content creation and publishing
• Monitoring influencer performance and engagement
• Tracking ROI and campaign effectiveness
• Managing long-term influencer relationships
-

Monthly reports and performance analysis
• Monthly summary of key metrics and KPIs
• Traffic, engagement, and conversion analysis
• Performance insights for campaigns, social media, SEO, and ads
• Visual dashboards for easy understanding
• Recommendations for improvements and next steps
• Regular meetings or calls to discuss results and strategy
-

CRM and marketing automation integration
• Monthly summary of key metrics and KPIs
• Traffic, engagement, and conversion analysis
• Performance insights for campaigns, social media, SEO, and ads
• Visual dashboards for easy understanding
• Recommendations for improvements and next steps
• Regular meetings or calls to discuss results and strategy
-

Online reputation management
• Monitoring reviews, mentions, and social media conversations
• Responding promptly to customer feedback and reviews
• Managing negative reviews and crisis communication
• Encouraging positive reviews and testimonials
• Building a positive brand presence online
• Creating strategies to improve customer trust and loyalty
• Reporting on reputation trends and insights
-

E-commerce marketing support
• Product listing optimization (titles, descriptions, images)
• Paid advertising for e-commerce (Google Shopping, Facebook Shops, Instagram Shopping)
• Email campaigns for promotions, cart abandonment, and customer retention
• Social media marketing focused on product awareness
• Sales funnel creation and optimization
• Integration with e-commerce platforms (Shopify, WooCommerce, Magento)
• Analytics and performance tracking
• Customer review and loyalty program management
-

Target audience and competitor analysis
• Designing A/B tests for ads, emails, landing pages, and website elements
• Analyzing test results to identify winning variants
• Implementing changes based on data-driven insights
• Monitoring campaign and website performance continuously
• Optimizing user experience and conversion rates
• Regular updates and improvements to strategies and creatives
• Reporting on optimization outcomes and next steps
-

Consulting and training sessions
• One-on-one or group consulting tailored to your business needs
• Strategy workshops and marketing audits
• Training sessions on social media, SEO, advertising, and analytics
• Hands-on tutorials for marketing tools and platforms
• Customized action plans and best practices
• Ongoing support and follow-up consultations